Pop to Pop

For the launch of Avast’s brand new driver updater, we took a technical utility product and gave it a personality.

We reached for the back catalogue of Swedish pop superstars Roxette, and infused Driver Updater with a dose of Gen-X / Xennial nostalgia that winks at the user and communicates the product’s benefits in a powerful, complicit way.

Web banner and social media ads I

Web banner and social media ads II

Landing page

  • Role Copywriter

  • For Avast

  • Type Launch campaign

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Family Focus