A Facebook Campaign

A Virtual Private Network (VPN) is an app that – among other things – lets users unlock geo-restricted content that’s blocked in their country/territory.

Marketing a VPN is a tight-rope act: if you’re too direct you’ll face backlash from content providers – but if your message is too oblique, you’ll confuse your audience.

We dressed up HMA!'s mascot Jack the Donkey as characters of several popular TV shows, together with lateral references to the characters. Can you tell which ones?

We deployed the campaign on social media, in time for the spring TV show premiere season.

  • Role Copywriter

  • For HMA!

  • Type Social media advertising campaign

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